Advice for investing without losing your money: "THE GIFT MUST PLEASE THE CHILD, NOT THE PARENT"
WHAT IS THE GOAL of my action? Increase clients, billing? Be remembered? Create loyalty in the purchasers? Make contacts? Cause a certain type of reaction? Reinforce an invitation?
WHAT IS THE AUDIENCE who should I address or want to address.
CHOOSE THE ITEM with the style and the image of my company; harmonize the item with the requirements of the recipient.
if the SIZE OF MY TARGET is too large, divide it by homogenous classes for personalized contact.
HOW MANY EUROS DO I HAVE available and how much can I spend for every gift.
THE GIFT MUST BE ONLY OF HIGH QUALITY it carries your name and your image; to avoid offense to those receiving it; because only in this way can your memory last over time...
THE GIFT MUST HAVE A USE a use that lasts over time.
CHOOSE ITEMS that are useful rather than expensive ones without a practical use. Useful and always to the measure of the recipient.
CHOOSE THE ITEM THAT IS IDENTIFIED WITH THE MESSAGE YOU INTEND TO GIVE: of my action? Increase clients, billing? Be remembered? Create loyalty in the purchasers? Make contacts? Cause a certain type of reaction? Reinforce an invitation?
WHAT IS THE GOAL, for example:
give a Euro-calculator with the message "you can count on us",
give a cap with the message "we are always on top - we are the best",
give a recycled or biodegradable gadget with the message " we work as nature's friend".